MrBeast x Shopify HEIST
Project Website

Fully immersing fans in the world of MrBeast, we delivered a high-octane IRL scavenger hunt in NYC; building buzz around the Feastables candy brand, and driving awareness of the YouTube sensation's ongoing partnership with Shopify.

Client: Shopify.
Agency: Set Creative (via Beautiful Machine)

Roles: Developed custom code to integrate RFID readers for object detection using RFID tags, synchronizing sound and lighting while dynamically tracking the experience’s progression over time.
Technologies: MaxMSP, Python.